We transform founder-built service businesses doing $5M–$15M into premium, sale-ready assets — in three years or less. Done building. Start living.
You have spent years growing a service business past $5M. You have real revenue, real customers, and real sweat equity. But somewhere along the way the business started running you instead of the other way around. We exist for that exact moment.
We audit your entire business, identify where you are leaking money or time, and build documented systems and processes with you and your team. You go from founder-dependent to business-independent. That is how we create value before a buyer ever shows up.
FoundationWe analyze your sales, pricing, and market positioning, then implement a repeatable sales process and optimize your pricing strategy. You are not guessing — you are measuring growth against your three-year baseline and capturing every dollar of upside.
GrowthWe transform your business into a premium acquisition target. Bulletproof financials. A compelling story. An immaculate data room. By the time we are done, buyers do not just want what you have built — they are competing for it.
The PayoffYour business will be systematically scaled, operationally optimized, and positioned as a premium asset ready for sale at maximum value. That is the promise. We do not get paid our full fee unless you get your full outcome.
Hold Us to ItWe did not come from the same place. But we all arrived at the same truth: founder-led service businesses doing $5M–$15M are chronically undervalued at exit — and it does not have to be that way. Between us we have been in the books, on the trading floor, and on both sides of the closing table.
25 years building, scaling, and selling businesses. Founded one of Northern Virginia's most successful estate planning law firms. He has sat on both sides of more exits than most advisors will see in a career — and he knows what buyers want before they ask for it. He also wrote the book on it. Literally.
Builder → Seller → 25 Years of ExitsStarted as a bookkeeper — learning exactly how money moves through a business, where it leaks, and where value gets left behind. He built Hedgehog into one of the fastest-growing CFO firms in the region before following the problem upstream into exits. Now he ensures founders get paid what their life's work is actually worth.
Bookkeeper → CFO Firm → Exit ArchitectStarted waiting tables and worked his way to Chief Trading Officer of a money management firm — managing millions in weekly trades across multiple broker dealers. He brings precision, capital discipline, and a directness that busy founders actually appreciate. If something needs to be said, Josh will say it.
Trading Floor → Operations → Exit Architect
Doug spent 25 years on both sides of the closing table. This book distills everything he learned about what separates a founder-built business that sells at a premium from one that disappoints at exit. If you are serious about maximizing the value of what you have built — this is where you start.
Request Your Copy →Scale It. Sell It. Live Free.
We work with a limited number of clients at a time. If you are a founder-led service business doing $5M–$15M and you are serious about exit — let’s talk. The first conversation is on us.